As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
The success of a topical map is determined by how well it targets the search queries of your audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
First and foremost, thorough keyword research must be your initial step. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
To conclude, using a topical map is not topical map for local seo only beneficial for enhancing your local SEO, it also contributes to a more navigable website.